Fathom Analytics

About

Fathom Analytics is a privacy-focused alternative to Google Analytics for businesses, agencies and creators who want clear website stats without cookies or consent banners. You add a small script, and Fathom shows popular pages, referrers, campaigns and events on one real-time dashboard that anyone on the team can read without training. It suits people who run several sites, or manage them for clients, and just want answers. Fathom was founded in 2018 and is run from Canada by developer Jack Ellis with a small remote team. It is customer-funded and bootstrapped, and describes itself as 100% independently owned with zero VC pressure. Over the years it has become one of the best known names in privacy-friendly analytics, handling billions of pageviews across millions of customer websites. Fans point to the calm, uncluttered dashboard, the strong stance on not collecting personal data, and EU data isolation, which processes European visitors' data inside the EU automatically. Highlights: • Cookieless tracking with no personal visitor data, so no analytics consent banner • Real-time dashboard with filters you can combine, name and save • Event and goal tracking for signups, form submissions, purchases and link clicks • Revenue tracking with a chosen currency, plus UTM campaign filtering • All-sites view for managing many sites at once, with at least 50 sites per plan • Scheduled weekly or monthly email reports, including multi-site reports for clients • Google Search Console data and a GA4 importer for historical data • Public or password-protected shared dashboards, an API and CSV export There is no free plan, but there is a 7-day free trial (a card is required, and you are not charged until it ends). Paid plans start at US$15 a month for up to 100,000 monthly pageviews and 50 sites, and scale up with traffic, for example US$60 a month for one million pageviews; yearly billing gives two months free. Fathom is a hosted web service that works in any browser and with any website.

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