Buttondown

About

Buttondown is a newsletter platform for writers, creators, small businesses and developers who want a tool that respects both them and their readers. You write in a clean web editor, in rich text or Markdown, send from your own domain, and get a hosted archive of past issues. It grows with you, from a personal letter to a few friends up to a paid publication with tens of thousands of subscribers. Buttondown was started in 2017 by Justin Duke and has been fully remote since day one. It is profitable and funded only by its customers, with no investors, and is run by a small team of engineers, writers and designers. That independence shows in its values: tracking is opt-in, it does not sell data, you can export or delete everything at any time, and it refuses popups and login walls that would annoy readers. Developers like it for its complete REST API, webhooks and command-line tool; writers like it because the defaults are tasteful and the support is personal. Highlights: • Rich text or Markdown editor with a slash menu, snippets and internal link autocomplete • Send from a custom domain, with classic and modern email themes • Hosted web archives, with paywalled or hidden issues if you want them • Paid subscriptions, including pay-what-you-want and free tiers • Automations for welcome sequences and tag-based flows, plus surveys and comments • RSS-to-email that turns an existing blog into a mailing list • Opt-in analytics on subscribers, opens and referrers • Full REST API, webhooks, 40+ integrations and free concierge migration from other tools The free plan covers your first 100 subscribers. Paid plans start at US$9 a month for up to 1,000 subscribers (Standard is US$29 for 5,000, Professional US$79 for 10,000), billed on active subscribers only, and optional add-ons such as paid subscriptions, analytics or automations cost extra, from US$9 a month. Registered nonprofits get 50% off. Buttondown is a web app that works in any modern browser.

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