Plausible Analytics

About

Plausible Analytics is a privacy-first web analytics tool for people who want to know how their website is doing without spying on visitors. It shows the numbers most site owners actually check, like visitors, pageviews, sources, top pages, countries and goals, on a single fast dashboard. Bloggers, indie makers, agencies and companies that are tired of Google Analytics' complexity and consent banners are its natural audience. Uku Taht started Plausible in December 2018 and built it alone at first, launching paid plans in 2019. Marko Saric joined in 2020 to handle marketing, and today the company is a team of 10 based in the EU. It is self-funded and profitable, with no investors, and is paid for by more than 21,000 subscribers. What people love is the restraint: it sets no cookies, collects no personal data, and keeps everything on European-owned infrastructure. The code is also public, so you can read exactly what it does or run it yourself. Highlights: • One-page dashboard that updates in real time, about every 30 seconds • Tiny tracking script, a fraction of the size of Google Analytics, with no cookies • Goals, custom events, funnels and ecommerce revenue tracking • Traffic from AI assistants like ChatGPT and Perplexity shown as its own channel • Google Search Console integration and UTM campaign tracking • Google Analytics import, saved segments and annotations • Shared links, embedded dashboards, a Stats API and CSV export • Self-hostable Community Edition built on Elixir, PostgreSQL and ClickHouse The hosted cloud service starts at US$9 a month for one site and 10,000 monthly pageviews, with Growth (US$14) and Business (US$19) tiers that add sites, team members and API access; prices rise with traffic, yearly billing gives two months free, and every plan starts with a 30-day free trial with no card required. The self-hosted Plausible Community Edition is free under the AGPLv3 license, and the JavaScript tracker is MIT-licensed. It runs in any web browser.

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